Thursday, March 17, 2011

Foreign brands in Chinese market

 emerging urbanization in China will promote further prosperity of the Chinese cosmetics major channels.
department store channels, Huang Qiang, Hangzhou, Zhejiang province to take an example. Ten years ago, Hangzhou urban population of less than 200 million, soared to more than 400 million today, according to a decade later in the planning, urban population will exceed 6 million. Hangzhou Yan'an Road, the original downtown core,blackhawks jerseys, focused on the Hangzhou Tower, Intime Department Store, solutions hundred, a hundred large and all department stores, now through the city's fast development, the core consumer center to the periphery expanded to a new generation of Qianjiang New City major business centers, supplemented by Xiasha, Riverside, west of the city commercial center and other blocks have been improved by the rapid expansion of a commercial center to the next 5-6 business center.
the same time, a large department store chains began staking their claims to an example in Hangzhou Intime from a few years ago, to today's five, the future will reach more than 10, the current silver Thai province has reached 20 or more, the chain plans to reach the next Intime 100.
second and third tier cities will also be first-line department stores, the city's high-end department stores as a template,mac brushes, and constantly upgraded. Zhejiang Shaoxing, Huzhou example. Previously, only the Shaoxing Guo local business, the two major north of Zhejiang Huzhou large department stores, and now with the consumption of capacity building, the city's rapid expansion, the well-known Parkson department store chain, Rainbow, Intime department stores have entered the second and third line city, the prefecture-level cities in the mainstream of popular shopping malls to 2-3 above. While shopping in order to meet consumer demand for higher consumption, improve image quality shopping malls and market competitiveness, have anxious to introduce more high-end imported brands, like the first half of Shaoxing Guo providers, cosmetics area north of Zhejiang Huzhou, expansion and upgrade, especially Shaoxing Guo 1 times more business expansion, the introduction of two major shopping malls are Shiseido, Elizabeth Arden, the United States meaning high wire, Lange and other imported goods. Next two to three tier cities want to attract more high-end department store imported brands, in line to first-line high-end department stores.
county-level cities is about the rise of department stores. China about 2000 the county seat, is not before most of the large department stores, is now the development of many of the county population from the tens of thousands to hundreds of thousands or even hundreds of thousands of medium-sized city. Zhejiang, for example, a few years ago only 20-25% county has department stores, about 40% of the county now has a department store, Huang Qiang believe that another 5 to 10 years most of county-level cities will have a large department store .
As another strategic channel for China's cosmetics and cosmetic specialty stores network is showing a rapid development, enhance store-level characteristics such as the hundreds of thousands, there is no dispute to be important channels for cosmetics sales , the network covers all cities and major towns. Data given by Huang Qiang, Zhejiang, more than 6,000 franchised stores of cosmetics, including cosmetics boutiques (a cosmetics specialty stores) amounted to more than 1,000, cosmetics boutique is the foreign brand cosmetics specialty stores in the main sales channel places.
present, cosmetics boutiques (a cosmetics specialty stores) is like the second and third tier cities in the department store, import and foreign brands account for half of the joint venture, but in only 3 to 4 years ago, a well-known foreign Shiseido brand, is only less than 3 years, the high wire,vibram 5 fingers, dream makeup, L'Oreal, the United States more than Ina, dhc,mac makeup, and many other international brands have entered the franchise store channels to increase market share, but there are more b, c class brand franchise stores to local sales mainly, I believe that soon increase with the level of consumption, b, c class upgrade franchised stores will bring in more foreign brands, enhance the level of consumption, and expand share of sales. Huang Qiang emphasized that foreign cosmetics brand specialty stores channel is the most potential for future development of sales channels.


Lu Jian: example of a lesson