Wednesday, January 5, 2011

launching a sulfate-free shampoos

When it comes to our hair, many of us are what can be politely described as crazytown. We like our hair to look and feel a certain way and get really bitchy when our strands don’t comply.mac brushes And since the natural boom, we’ve gotten even more exacting as to what’s actually in those products,mac makeup or more specifically, what we don’t want them to include: sulfates.
The sulfate debate has been raging for years. If you’re still a little hazy on the details here’s the rundown: Sulfates are a chemical that serves as a lathering and cleansing agent in everything from shampoos to body washes. They are cheap and effective north face denali but they are pretty harmful to the environment and are known to strip hair of color and natural oils.
I choose my products based on how good they make me look and feel,blackhawks jerseys unfortunately not solely for their impact on the earth. That said, if there are areas in my life where I can go green without sacrificing efficacy, I do it. So naturally, when I saw that three of the major players in the hair care biz — L’Oréal, Frédéric Fekkai and Jonathan Product — were finally launching their own sulfate-free shampoos, I tried out all three brands to see if they could outperform my regular stuff.