However, even today, use this sentence to describe the social appeal of the fashion industry is still more than appropriate.
fashion is a big business. From the fashion chain stores, small independent designers agencies, to Italy, France, antique buildings, there are so many products on the market to meet all wealth levels, a variety of tastes of the crowd. Market, some well-known fashion brands, such as Chanel (Chanel), Armani (Armani), Versace (Versace) and Yves Saint Laurent fashion brands (Yves Saint Laurent), relative terms, the brand's consumer population may only constitutes a very small part, but the wealthy class to buy the brand for those willing to pay high prices.
If Prada is compared to a beautiful girl, no doubt she is a queen of all control. In the movie In the movie The Devil Wears Prada, critical, cold, and arrogant, domineering, everything pursuit of perfection. In the eyes of fashion, Prada Logo on the the best raw materials, his personally designed to the highest levels of the leather factory production. Because of the quality of extremely harsh, a Prada leather goods listed on the pursuit of the European royal family.
1978 years, this proud brand crisis, Miao 西娅普拉达 take over the family business. Community 西娅普拉达 has a keen design perspective, the body of blood flowing against the tide, used to integrate the elements of the opposition. Perhaps, it is highly experimental color Miao 西娅普拉达 creative design, the Prada saved from the brink of bankruptcy back. Prada back to life, Miao 西娅普拉达 the designer as the life and soul. Since 1998, Miao 西娅普拉达 husband, Prada CEO Bate force launched a series of acquisitions, the acquired objects are all the world's top designer brands such as Jil Sander (Gil Thunder), Helmut Lang (赫尔穆特朗). M & A generous to a Prada as with LV, Chanel counter fashion empire, but precisely because too much emphasis on design, Prada plunged into an unprecedented crisis. Why
Prada designer of the huge loss of culture due to the long form, the designer Prada has always been turn around, it is easy to go to the extreme. Community 西娅普拉达 once said: Limitations - While catered to the tastes of a small minority, but more or less impact on their business structure. Community 西娅普拉达 also a strong preference for the brand name of her pet name-MIU MIU (Miao Miao), the partial second-tier brands in this young should not be head of the family the focus of attention, but the heirs of preference, MIU ; MIU is considered within the core of the Prada brand.
when the design and business conflicts, how to choose? Prada has been doing in recent years, the difficult choice. In the fashion industry, Gil Thunder, 赫尔穆特朗 Pope-level figures, but they like the Miao 西娅普拉达, dedicated to the design of their own ideals, to work as a piece of art. But in fact, they worked hard out of the artistic design of the full dress and no sales. 2004, Jil Sander, Helmut Lang, but more than two hundred million euros in sales, only 15% of Group sales Prada, but the resulting loss is as high as 73 million euros. When the strong force with the same CEO Beth designers have a strong contradiction to the designer to flee staged a show. M unprecedented scale of the Prada, but the annual Prada, MIU MIU two core brands are in the majority of sales of designer brands to fill the black hole of debt, last resort, only to sell the two brands out.
Gucci, (GUCCI) encountered the same conflict with the Prada. It had acquired a designer Alexander McQueen (Alexarlder McQLJeer), although the designer's creative, but could not escape the bad luck loss. Designers usually insist on the operation of the brand in their own way,vibram 5 fingers, unwilling to change according to market changes the rhythm of their own design products, once into the creative work, they often sleepless nights, working through the night. Business people in the eyes of both of these talented designers lovely and detestable, they can not be controlled, and yet important. In fact, the designer is clearly unwise to blindly accommodate, but wait until the conflict broke out, the designer ran away from home, the consequences become of hand.
Bate force have been looking for an ideal brand architecture, in his scenario, at the tip of the core brand Prada, the middle tower MIU MIU, Marc Jacobs and bottom of the Jil Sander, Fendi , Helmut Lang, to construct an impregnable pyramid. From the formation point of view, it seems impregnable, in fact, is very fragile. Pyramid strategy at L'Oreal, the bottom is the largest selling brand of Volkswagen brand, and Prada bottom of the pyramid is no market for a number of niche brands, which does not bring profit to the Prada, but are endless run-on design and business communication. Rationalize the relationship between the brand to avoid direct competition, waste resources, damage to brand image, and contribute to the formation of the overall advantage. When the brand can not be formed between the complementary resources are not fully integrated, then the multi-brand strategy is business failure. Beit force trying to hit the acquisition will create a multi-brand Prada luxury goods empire, but the huge internal friction to Prada up to 6.2 billion yuan into a financial black hole. In order to alleviate the pressure of huge debts, Beit gradually sell its power industry, focusing on creating Prada, MIU MIU brand. If the land acquisition Prada
strong we might be a obscenity-style hypothesis: If Prada If you start on this topic full of fascination, you will find this is a very interesting thing.
2008, with the global financial crisis, Prada had a very difficult period of time, despite carrying huge debt, but the Prada sale of shares in the family has not been the intention. As of July, Prada family still holds 94.89% of the shares, 5.11% of the shares held by banks. In recent years, Prada has been seeking listing, the listing has raised five times, but in the end because the market is not good and ran aground. Slow down due to recession in the first half, operating income as high as 9.3 Prada billion euros, up 29% over last year, the market environment improved significantly, Prada once again start listing.
It is in this context, the company intends to Shanghai Fu off Sri Lanka with 4.5 billion acquisition of 20% stake in Prada. However, in 2009 the rich off Sri Lanka's sales is less than 4 billion yuan. From this, M & Prada rich off Sri Lanka just wishful She Tunxiang farce. However, media-rich off Sri Lanka refused to say that Prada is worried about the acquisition
in LV,mac makeup, Chanel,mac brushes, Armani, Prada lose ground in China, when, why China does not have the luxury of a decent brand? Is because they do not attach importance to the design and quality of it? Has always been particular about the origin of luxury goods, even if the process of globalization so that the origin gradually fade, but in the luxury goods sector, the brand of origin still plays a key role, and it brings the premium is quite amazing. Designer Prada for consumers to tolerate, but it is very resistant to it into Over the years, Chinese products in the eyes of consumers around the world So, even if only to change the product labels, sales of luxury goods will cause a fatal blow. In a way, In the eyes of consumers, with Paris, Milan, is the global fashion's pilgrimage, and that the number of times the brand created, better able to explain it's decades of adherence to quality.
In China, nearly half of the luxury is Yonglaisongli, though many consumer Nengli not yet reached the degree of luxury goods purchased at random, but Songli needs, they on the luxury of great concern. In order to highlight the identity, they often would go to buy some luxury accessories, these accessories the price is not high, was able to obtain identity. Therefore, in the country, luxury brand handbags usually sell more than clothes. Lower spending power of some people who buy counterfeit brand goods and psychological satisfaction. It is this complex consumer psychology, resulting in a fake brand-name popularity that has seriously affected the genuine brand image and sales.
Valentino is a typical example, it is the first luxury brands to enter China, however, because multi-license in China, so that brand management chaos, coupled with the endless stream of fake brand, resulting in it almost to work in rural areas collectors. In order to maintain high-end brand image, Valentino had to sadly leave China.
view of this, many luxury brands as merely the vanguard of China's local agents, such as the market matures,mac makeup wholesale, setting aside the Chinese agents, their operations, such as the U.S. luxury brand Coach handbags to recover China's retail business. This To avoid this risk, many agents to seek ways to counter-purchase. China Dongxiang Group was KAPPA interests of China and holders of Macau, but in April 2008, it acquired the brand has a KAPPA and PHENIX PHENIX company; YGM Trading Company Hong Kong, China in 2009 became a British luxury brand Aquascutum ( Aquascutum) equity holders in Asia.
From this perspective, it seems that we can understand Fu Qiang Lu, President of Sri Lanka off the psychological, but careful analysis of the rich off Sri Lanka's business, but we can see Qiang Lu M Prada is purely speculation.
rich off Sri Lanka's business model is very simple, is to In Europe, Outlets format is a relatively mature in China is just beginning. With China surpassed the U.S. as the world's second largest after Japan consumer of luxury goods, the rich off Sri Lanka in recent years to fast-growing company, but this does not mean that it can swallow under the Prada.
In fact, Prada acquired the rich off Sri Lanka's business is not much help, because after the acquisition of Prada, will definitely affect the company and Prada rich off Sri Lanka cooperation between competitors. Every purchase clothing, accompanied by the loss of the designer, the company's acquisition of the rich off Sri Lanka is no exception. Prada designer is considered as the soul, if you lose the support of top designers, Fu M & Prada off Sri Lanka is only a shell without a soul. Moreover, Prada is a nearly century-old family business, its internal relations are complicated, the company took over the rich off Sri Lanka will face a huge management challenge. International mergers and acquisitions of Chinese enterprises has always been a minefield, TCL has not spent a few years from an international nightmare to escape out of the rich carry off Sri Lanka in debt if the company mergers and acquisitions, complex relationships Prada, the outcome will not much better than the TCL.
In fact, as long as the absolute master Prada family controlling stake, people will not taste the quality and Prada have the slightest doubt, as long as the foundation is in, Prada will have the possibility of revival. However, if the control to the poor reputation of the industry has been the hands of the Chinese people, the foundation will no longer exist. In the eyes of their foreign counterparts, the Chinese equivalent of plagiarism creative, copy board imitation spoiler, so that each of the top apparel exhibition in Milan, the Chinese people have been treated as persona non grata and has been resolutely defending their foreign counterparts. Top men in the exhibition held in Florence, Pitti, the Chinese people typically receive Foreign luxury brands from concept, design, testing to the market promotion, often require two years by the Chinese people used to copy the shortcut to quickly copy the success of others. In the profit-oriented mentality, driven by Chinese entrepreneurs rarely get down to shape the brand, giving brand culture and mission. Against this background, took over the Prada Qiang Lu, its future will look bleak.
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