recognized fashion brand more attractive than a fashion brand, understand the big bright shining behind the legendary fashion, full of personality and make you both inside and outside of fashion.
behind each brand has its unique story. Edit this paragraph
About High Street fashion brands such as Zara, Topshop and H & M look, and Prada, Gucci comparable, but the price is more popular, loved by the students of fashion; everyone's attention the focus from the designer. Such as Galliano, McQueen, who turned the brand itself; sports brands such as Nike, Adidas sportswear from utility spokesman turn into fashion and has attracted much interest in many sports who do not ... ... Now, Everyone said that fashion, all in the pursuit of fashion.
author in an interview from Paris, Milan, New York, the fashion forefront of fashion after a first-hand grasp on the basis of interview data. The major fashion brands to you about the experience of its ups and downs is to lead the fashion trend, and tell you how they are because of the designer, T units, the flash, the founder, operator, etc. into a magical, so that were unable to stop the love. This book will show you a strange and fascinating world, to tell you may not know the brand culture. Edit this paragraph
library catalog begins
close view of fashion
change
1. lure History
fashion addicts
the birth of the first fashion brand story
Boret
Chanel, Dior and other fashion-shaped
fashion comeback
surviving
2. fashion identity
control of the situation
Italian secret
3. When faced Haute High Street Fashion
strategic
fashion and price war
Stockholm syndrome
Zara Long live!
4. designers = Brand
how the achievements of the new idol
designer
5.
retail shop is star
creative leader to bring Consumer
luxury theme park and the city bazaar
6. anatomic fashion trends
institutions
new oracle
cool hunting who
7.
image to create a family portrait of artistic director
8. They are not making a skirt, right
brand translator
experimental constraints
9.
this year's model of perfection and beauty packaging
defects
10. celebrity sales
always the first row
13. Accessories overwhelming emotional burden
a bottle brand
14. old brand rejuvenation
climbed out of trenches excavated in the past
art
15. male target
comeback
custom suit of virgin land to be reclaimed
16.
City Athletics stories on the runway there
trick < br>
street star
17.
success stories of virtual clothing catalog
interaction
18. brave new market
a market is not so smooth fabric from China
19. phishing game
20. needle behind
non-sweatshop Clothing
21. retro fashion's future
from frugal to nostalgic retro philosophy behind
conclusions articles
consumers to become your stylist
response and personalized
Edit this paragraph extract
illustration begins
T stage, she is an air of elegance, step into the camera's Footsteps are so light and agile, graceful plumage dressed to match. Audience, such as our mortal, she did not glance, attention only in the T station at the end of the size of the will be transferred all over the world, and was crazy fashion devotees worship.
at the moment, she stopped at the T station entrance, one leg Xieshen the one hand and the fork in the hips, his face finally smiled. The audience at this moment, the camera's flash like summer lightning lit up the sudden, blinding light people. The audience was satisfied, she haughtily turned to the audience a glimpse of the mighty cast after, went into thin air ... ... to a planet, where only three biology: models, designers and billionaires.
that Flashes, glamorous, talented T station serves, so that each of us constantly took out his wallet to buy that do not need fashion. Hard to imagine, even without the help of an industry marketing a variety of fancy, just to force people, with its charm, you can win the trust of most customers. Clothing, first left the factory, but is
fashion is no small matter. Although statistics are not comprehensive, but the data can be estimated that each year around the world on clothing and footwear spending up to 1 trillion. Market research firm Minteer (Mintel) pointed out that by 2008, the total market value of the global luxury goods market will reach 100 billion U.S. dollars. Among these, the largest proportion of the fashion and leather goods, will reach 42%; perfumes and cosmetics, in particular, there is a designer licensed brands, its share will reach 37%; rest is watches and jewelry. Behind in this huge market is highly sophisticated marketing and brand management skills, worthy of further discussion.
fashion if someone underestimated the degree of importance in today's society, and that he was wrong. Clothing and accessories are our feelings and self-identity expression, the expression of how we want others to see themselves. Fashion photographer Vincent Peters (Vincent Peters) photographed the most beautiful in the world today some people, shooting them all dressed in expensive clothes. I remember interviewing him when he told me: wear this do not wear that, no longer dressed, but of the position display of personal problems. We are not shopping for clothes - is in the buying capacity. Direct docking. Your mood changes, and people will also change, elegant? Frivolous? Sven? Random? Intelligent? Sexy? Do not worry, what kind of mood are available with the clothes.
fashion can provide more than just clothes. In the past few decades, fashion, quietly decorated every corner of the city. Our mobile phones, cars, kitchen, choice of media, and even the place to meet with friends, all of which are stylish sway of the stage. Dressed is not enough light, you have to Fashion big names one after another Kaijiangtuotu, expand into all areas of business with almost all you can think of things, each store, such as theme parks generally have become dazzling.
fashion is expensive, not everyone afford. Not long ago, there are quite a few children on the reports of attacks or even hurt, because just looking for a pair of sports shoes. As I write this book during the French You might say, I listed all these extreme events, but at least you will agree that almost all young people know how to dress, wear what brand, what kind of color. Interestingly, adults also fascinated by fashion. The vagaries of fashion people both angry, and unable to stop. Most people may refuse to fashion a dip, but the phenomenon of fashion often baffled. If I were a reader, really want to turn down such a book, looking for answers in the book.
so close view of fashion, the book's author, that I am, what kind of people, dare to talk about fashion here? A year ago, I have to honestly admit that I almost know nothing about fashion. I was just a ordinary people outside the fashion industry, doing some seemingly complex, but saying nothing of the report. I have never been fashion victims. Of course, I really went to the flea market looking for brands that ass red stitching on the Levi's jeans, but that said it had a century it! Back then, it is not popular retro.
The professional background of non-fashion but as I wrote the book the advantage. A professional export fashion journalist ashamed of some As live outside of the industry, I would not like some of the same industry magazine reporter binding the hands, for fear of offending advertisers say the words, the text is so you can maintain an objective point of view. As the fashion industry and has not a small distance between the lines sometimes pop out some ironic statement ... ... I have to admit that he seems a little schadenfreude.
to do research projects in this book is not easy. As one can imagine the fashion industry as arrogant, isolated, and the world outside of the circle to keep the hedgehog-like vigilance. They can not want to deconstruct the marketing strategy of a press with open arms. Especially those of luxury brands, such as the castle-like closed, with gorgeous appearance and build a solid wall. At first, I think, such as Chanel and Louis Vuitton brands such as public relations officers, but this attitude is arrogant, to later found out I was wrong. These are just tactics in the implementation of its market, this attitude is difficult to access an integral part of its brand image. In contrast, I am more surprised at the attitude of those sports brands, luxury brands, and even as difficult to break. Their immediate reaction is also a defensive style, the reason is very simple, in their eyes, the media only care about the brand most of the negative news.
Overall, the most public of brand affinity is the most accessible. Zara I know that the famous H & M is also cooperation. Diesel I casually walk in their office. The external image of each brand within the enterprise culture can be reflected, which is very strange. Diesel is a talkative,vibram 5 fingers, but also a bit surreal qualities; Armani products from jeans to suits ranging expensive suit, the company gave me the same feeling of both the formal side, there are amiable side, as it's clothing can very wide range of customers for the same group.
book written, I must thank some of the real fashion industry, the consultants and academics has always been observing the movements within the industry. As I am currently living in Paris, this world's fashion capital for writing this book has brought great convenience. Enthusiasm towards the French and British fashion craze for football is no different: this enthusiasm from top to bottom throughout the country in various sectors. If you read the book
I did far more than these. While Paris and London as the main material to explore, though, the mission to be accomplished but also my feet to the Milan, Italy, Moldova that (Molvena, Diesel corporate headquarters), Stockholm, Sweden, Spain, Galicia (Galicia), and even Hong Kong, China. But these are only the scope of activities of my body, and by e-mail and phone, and my antennae also arrived in New York, Tokyo and Los Angeles. As fashion trends, is not transnational.
change
write the fashion industry, now is the time. The industry is at an important transition period. First of all, hard look at it in the January 2005 change in textile trade agreements through the impact. Since the quota agreement has ceased to exist long, exports of textiles in the week the situation has been swept under the trade market to continue to grow, further weighing on textile prices. This loss may be the fashion brand to consumers, but more likely, they were to squeeze the profit margins have been greater efforts in the strive for high profits. Fashion supermarket chains have already been sold cheap clothes threat. Value-added Therefore, there must be more to create the image of the brand marketing strategy to maintain the uniqueness.
To be sure, the fashion textile industry, even in the top of the pyramid, is also growing as the scale of industry. Talented designers the envy of less and less effect on the number of monopolies. No matter how good a brand in itself, how has the art, as long as the poor sales, will be sold without mercy. Costume designer must be able to promote the works of the same brand of handbags, sunglasses and perfume sales, otherwise, it is worthless. Designers are well aware of each marketing campaign, there are crucial in this position.
In this situation, the designer's work is not easy. Lanvin designer 艾尔伯阿尔 Buzz (Alber Elbaz) gentle man, quick thinking. Someone told me one of his anecdotes. Al-Baz was first under the tutelage of legendary American designer Geoffrey - Beanie (Geoffrey Beene). One day, picked up more than a fancy dress Nepal to consult the young al-Baz, who said: Peter, never say that a skirt is commercial. you have to say, it makes want to have. . For these brands and the corresponding price I always disagree, never think that they and ordinary clothing chain store clothes no different. One well-known fashion journalist in Paris Fashion Week, told me that he brought two jackets,mac brushes, the , because I like Martin Margiela brought the dress sense. But a few months ago, I bought a scorpion pairs of sunglasses, optician told me: If in the past, listening to this I also marked a yawn, but this time I want to say is: I began more and more respect for fashion designers. Think about how many people can the world be at least every six months is necessary to introduce a large number of works in order to prove their talents to the world? In addition, many designers do their own brand, but also take into account more than two brands. Of course, they have a strong design team support, but if the works of response was flat, they themselves are the real subject to ridicule.
fashion out of the loop for people who might ridicule fashion fashion easier to do than envy. With further research, I became like a pinball, sometimes think so, but when you look like. I was surprised to find that fashion practitioners, no matter the photographer, art director, or curator, have a sense of humor. They are certainly willing to accept intellectual challenge. In addition to their work in the clothing shop has packed in other parts of the display is not labeled. They just sat there, silently waiting for their works were judged. Only after that,mac makeup wholesale, clothing was marked with labels, plus packaging, so that ordinary consumers can make use of these external means, to understand this clothing,mac makeup, and clothing brand culture contained behind, and then decide whether to buy.
fashion brand is undoubtedly a short life span, but it is complex and has infinite charm. This is the ordinary We listen to the experts with the interpretation of this right.
of filling: book deals with statistical data and writing a book title in the period (from January 2004 to February 2005) to ensure accuracy. All references are from the direct interview or meeting in person, or indirect reference is taken. Department of the French translation of the book himself. Despite the best efforts I want to be the maximum range limit of the original, but if the work or comment on the evaluation of a number of unfair, I would like to extend my sincere apologies.
