60 years to see through clothing sales channel change
state-run tailor shops and shopping malls coexist
the early days of New China, the market a serious shortage of supply of goods, people's daily necessities had to buy tickets in only to eat on shopping, dress warmly as the most basic consumer standards. 50,60 years, who want to make clothes out to first bought the old coarse cloth, and then find the tailor shop, tailor-made. At that time,bobbi brown brushes, need to buy cloth cloth votes cloth votes to stay at home to Spring Festival, was willing to make new clothes, new quilts. Each person can only make a new dress. Clothing can be counter to the state-owned mall to buy clothes become the envy of many things. In the countryside, shopping in a village lock range of a basic supply and marketing cooperatives. There is a scarcity of goods arrive, always waiting in front of long lines.
60 years to see through clothing sales channel change
the rise of specialty shops and clothing stalls
90s of last century is the change in women's clothing the fastest time. A trend has not yet formed, almost facing the embarrassment out of date. In the cities, women in this period are used to the store to buy clothes, shoes, and low-income urban women are more to patronize a variety of clothing stalls, there are more styles and colors for the people to choose, the price cheaper.
rule of the Chinese consumer market for several decades, the state of underachievement clothing department store counters, sometimes wants to come, in addition to those who travel overseas, almost no one is interested. Expensive clothing stores and cheap share and become the last century, 90 young women in China to buy clothes poles, there is almost no middle ground.
90 late in the international community under the influence of fashion trends, Beijing and other large cities in the frequent fashion show, which began to move toward international second-tier brands in China. Brand stores in the city streets, and soon loved by the fashion people.
competition has brought benefits to the people. Shopping centers and services more user-friendly environment, and some have also set up space and handicapped accessible toilets, maternal and child room, some set up customer lounge, recreation room, great convenience for customers. In the face of intense competition, businesses have style all their own to stimulate consumption, lottery sales, discounts, promotions, rebate form, allowing consumers to quickly update the master product information, consumers enjoy more benefits.
online shopping
online shopping is becoming mainstream consumption patterns
the 21st century, Chinese women appeal for clothing the highest level of personalization is to wear clothing - preferably unique. Maverick clothing needs of modern women the most important element. But we have found that, although many kinds of clothing stores in the store, but really to meet the individual needs of people not many clothing stores. This online shopping is increasingly popular in China are to meet the present consumption patterns of consumption of the main taste, many people fought in the network began to enjoy the fun of Taobao.
homes, panoramic view of the wide range of goods; tapped the keyboard, can delivery your favorite items; even ineloquent,mac blush, too, can successfully bid ... ... Perhaps this is the line shopping charm.
90 start of the decade the Internet access solution for 70 after the user is both the economic strength of China's population and about the Internet, whether after 80 or 90 young people after it is e-commerce in recent years rapid development of the market to grow up and become an important consumer groups. Online shopping is not new to them, or even a majority of them share the network with the times as more fashion and and use it as the main form of daily consumption. The increase in the stimulation of economic crisis, can like to see the next few years, online shopping market will maintain rapid growth, and to the wider popularity.
online shopping for low cost, high efficiency and ease of transactions characteristics and meet the growing consumer demand, stimulate domestic consumption has become the main channel. The online shopping channel which has the effective conservation, storage and other costs, reduce the sales cycle to ensure lower prices, high efficiency and time saving features of the flow of goods put the number of enterprises (including enterprises in the emerging tradition of descending the IT business) and net purchases of individual businesses to attract up: Taobao,mac cosmetics cake, hundreds of apparel brands flagship store officially opened, including Li Ning, Belle,mac make up brushes, UNIQLO, love, when the EU force, known brands such as Tang and lion . Taobao launched brand positioning may be better able to explain online sales online shopping in the consumer market by the popularity and huge development potential.
