beauty has never been to women. Men skin care products attracted great growth potential make-up brands have shot all the service area and the maintenance of the male sales sites have emerged, male love
2010 At the end, the United States to $ 400,000,000 Coty heavily knocking on the door of the Chinese market, local Chinese skin care brand, the acquisition of a majority stake in Ding. As early as 7 years ago, the cosmetics giant L'Oreal Group, the industry won the domestic brands in just two months after the little nurse, is one of the world's top five cosmetics Coty Inc., who took over the latter's blue Jia Siting Group Yue-Sai cosmetics brand management operation.
these 7 years, from high end to the public, from the outside to the local community, different grades of brand beauty care industry, enjoying the rapid growth of China's interests, in the major department stores occupy an increasingly important position at the same time, consumers face-saving projects will be raised to an unprecedented height. Euromonitor International Corporation (Euromonitor, Euromonitor advice for short) estimates that by 2010 China skin care market turnover of around 8.7 billion, by 2012, China will overtake the U.S. as the world's second largest skin care market. Coty acquired the behavior of local brands in China skin care market is a continued good evidence.
But beneath the surface, the preferred Coty is likely to be more segments of the market. It is estimated that Ding occupy only 1% of China's domestic market share, but there are two core areas: First, whitening products, while the other is male bath products. If that was not enough clear data on all -2010, China's growth rate of male skin care market, 27% of the previous year to build on the speed, reaching 40%, female skin care market growth rate is about 5 times. The global market, L'Oreal, Procter & Gamble and Unilever action in these two years is frequent, acquisitions, launching new brands, brand extensions, and both male skin care market is pointing its sword.
While everyone recognized that beauty is not unique to women, but the social concept of change, improvement of living standards and the exemplary role of idols, so that men are the to be after the care, moisturizing, anti-aging concealer and even demand such expansion. Not only the make-up brand of fashion, introduced a wealth of men competing product line, service area and sales of maintenance men sites have emerged, male love
growth of male skin care products leader
Euromonitor statistics consultation ,2002-2007, including shaving care, shampoo and other bath products, including men's skin care market to 61% increase ahead of the beauty and personal care market, the growth rate of 49%. Beckham, represented by the urban sportsman's birth family, became the driving force behind the biggest - the city sportsman corresponding English word metrosexual was created by British writer Mark Simpson, the new vocabulary, by the metropolis (city) and sexual ( sexy) words together, representing the love of fashion, consumer financial strength and are willing to taste man.
If you carefully look around, not difficult to find in recent years, whether it is the department store counter or the supermarket shelves, the male skin care products, increasing the amount of space, magazines, television-type men's skin care products led idol ads to appear more and more high frequency. Single market, for example the United States in 2009, sales of men's skin care products up to 48 billion U.S. dollars, the figure is twice that in 1997. If the view from the market segments, including the cleaning and moisturizing lotion facial skin care products, including the performance is even more beautiful, more than doubled over the same period five-fold. In Western Europe, in 2009 the market size of male skin care brand on the previous year by 5%, while the beauty and personal care market growth rate of only 2%. According to Euromonitor research consultation, this trend will continue in the coming years, to 2014, the global size of male skin care market will be based on the amplification of the existing 4.0 billion,mac brushes, in cosmetics and personal care market in a leading position . And, in this period, the male sub-categories of the performance of skin care products will also be the most outstanding.
whether in the market is relatively mature North American and Western Europe, or the same emerging markets of China and Brazil, the situation of doing so. In fact, the rapid growth in emerging markets worldwide male skin care market is bigger and a major force behind the rapid. Achievements of small market base of the rapid growth of these markets.
with the community to redefine the concept of handsome men and the men to use cosmetics, more and more acceptance, coupled with business and the media fueled hype, China's men face a significant degree of concern increased. In fact this concern has nothing to do with the feminine, representing the male form and quality of life for individuals seeking higher. Perrin's data show that in Europe ,2009-2014, the Chinese male skin care market, the average annual growth rate will reach 29%, while North America and Europe were only 5.7% and 7.9%. L'Oreal brand launch in China in 2007, male-oriented skin care products, now account for the 22-23% of Chinese business income, while in Western Europe, men in the skin care market share is usually only 7-10% .
brands large and Men gradually opened up a men's front, fast moving consumer goods giant Procter & Gamble, the world's largest cosmetics company L'Oreal in France, Nivea (Nivea) German manufacturer of the Beiersdorf Group (Beiersdorf AG), the Japanese cosmetics company Shiseido? ??? Nothing so. And one local business representatives Jahwa, introduced the 1992 men's brand Goff, Western brands more than a decade earlier and subsequently re-packaged in 2003, 2009, the men's skin care products in the domestic market share living in the fourth, CLSA estimated that its 2010 sales growth to reach 45%.
After the initial round of staking their claims, the last two years, male skin care brand, is obviously to develop into a new round of high tide (Table). L'Oreal first introduced in 2007, positioning the end of the L'Oreal Men series, launched in 2008 and then take the medicine men's makeup line Vichy professional health care series, the end of 2009 the main target of the mass consumer brand card supermarkets open-shelf Neil men and Zaiduofali, following the beginning of the century to the layout of the high-end men's Biotherm market, L'Oreal has completed the grade male skin care consumers full coverage. The Procter & Gamble has finally launched in 2010, the brand Olay men, and only in the Chinese market for sale. Even supermarket own brand this year, Watson also put on the shelves Men Code, together with Shiseido, Kao, Mentholatum, etc., the Chinese school of male skin care market situation of foreign powers carved out.
in the global market, even though the male skin care brand in the layout of the earlier than China, but their recent actions are frequent for the future prospects of this market provides a strong comment. In the men's skin care products on the market late in 2009, P & G has acquired a high-end men's skin care brand Zirh (Zirh) and shaving care products company Gillette launched a men's professional skin care products. Rival Unilever also continuous development effort: Dove products in the series expanded to men, they also launched a new male skin care brand.
attack in full under the brand, and now the male skin care market has begun to show a multi-brand, multi-family, multi-grade competition. And, with 30 years ago to include only the monotonous shaving, aftershave and hair care products such as plastic various, not only today's men's skin care products, whitening, moisturizing, anti-aging, sunscreen and other full-featured, and also take care of the eyes,north face denali, lips, face, neck and hands and other parts, is distinguished from the form up facial cleanser, lotion, lotion, cream, cream are all equipped with, as if a great copy the pattern of female skin care market prototype, the first batch of released men Biotherm skin care products have been has more than 70 products for men.
online and offline together and force
in brand development, the introduction of more and more rich while the male skin care products, businesses have begun spending habits for men and create more suitable for them exclusive shopping environment. Simple fast and convenient advice for the demands on the one hand emerged one after another set up for men boutiques, beauty care products store, on the other hand, a network specifically for the male consumer sales also came into being.
2010 year, a U.S. regional chain of retail stores in the pilot opened up in the men's grooming area, all the men related to beauty, hair, bath products focused on display, not only to use in the decoration the far more men preferred blue light, and within the male customers in the region play sports channels on TV. Big country in the skin care products in Japan, the famous department store Isetan has long specialized in selling to the whole layer of floor care products men, and now the exception of Japan, Hong Kong, specialized services have emerged in the men's SPA.
in Taiwan, Miramar Entertainment Park (Miramar Shopping Mall) the This by the Taiwan Ministry of L'Oreal Luxury Products invested heavily in store shop in October 2009 officially opened, the integration of men's skincare line L'Oreal to create a composite brand of professional men dedicated space, with Biotherm Quan, Lancome, Kiehl's, and Giorgio Armani and Ralph Lauren four major skin care line and the two men's fragrances Armani. Deliberately create a separate shopping environment, not only has a brand-specific trial table, comfortable sofas more consultation with the District and the beauty and pleasant to do, do not have to worry about other people's eyes because of the feeling of embarrassment.
prefer a simple, direct way to solve the problem, men make the online sale of this property as an important option in many cosmetics. In department stores, surrounded by a group of female beauty consultants concealer eyes the color of the discussions and, for most men might not be so easy to accept, but do not talk face to face or cyberspace will have to evaluate a product is much more comfortable ,mac makeup, and as such, many of the emerging European and American men regarded Sephora exclusive skin care brand (Sephora.com) as the first leg of attack; is another layer of consideration of economic factors - after all, the vast majority of male skin care brand at this stage scale is still limited, the cost of Internet sales than the store is clearly much lower. Created by the make-up male skin care brand Menaji network over the past 3 years, a substantial increase in sales by 70%. In the UK, a skin-care products specializing in sales of men's website has also been the birth of Mankind, sold nearly 120 brands of men's shaving, skin care, shampoo, perfume and other products, in addition to male consumers choose products by brand, but also can different skin needs to buy their own, while other interactive forums and blog links are readily available, in short, some women's beauty Web site,nhl hockey, Mankind Which is not missing. Perhaps in the near future, in skin care that the original label affixed field of women, men can also be from the top half of the sky. ■
