Saturday, February 26, 2011

C2CC expert commented Rejoice, gentle thugs - Information Center - Chinese cosmetics network - the first gateway to China's cosmetics industry

a major event. Rejoice for the addition of anti-de shampoo market is full of variables. Rejoice how to prevent future hair loss? Could pose a threat to the King against off? Is anyone's guess.
Rejoice in the industry generally look bad performance, they think, Rejoice, as foreign brands in China playing Chinese kung fu on the site, play the Chinese cultural heritage of our ancestors, the lack of credibility, this Chinese herbal medicine mental resources, rooted in China, foreign companies do not rush scrambling; Secondly, Rejoice involved in hair loss prevention market, blurring the original core values and brand positioning, not only in the market does not help prevent hair loss and even damage to the original compliant market.
Only Rejoice brand managers can really interpret their own policies, no matter how wonderful comments outside, it can only be What has long been criticized Rejoice Why are not flexible common sense out the card? Yaran Rejoice, apart from the strategy that we vaguely felt not only by the exclusive CD Rejoice, Rejoice strategy must hide behind a huge strategy, the strategy must be subordinate to Rejoice strategy in this huge,mac makeup, Rejoice just stand on stage before speaking on behalf of Bale. Perhaps this strategy is Procter & Gamble shampoo Pioneer, especially when P & G attempted to launch a new brand (Yun Yan) to attempt to achieve its Greater China after the failure is most likely to rely on the Rejoice.
1989 年 10 months, as Procter & Gamble's brand, Rejoice into China. Two decades, Rejoice shampoo market in China has been the leading brand, to become part of the life of Chinese women. Rejoice gentle, pleasant appearance, through its interpretation of high-density ad, showing the consumer confidence or a love one or moisture under the beautiful warmth of the image of sweet, Rejoice in the love,nhl hockey, here transformed into a beautiful white-collar heroine and self-confidence Beauty, warm, pleasant, loving overboard. However, the beauty snake is a snake after all instead of beauty, Rejoice in the Chinese market through a series of moves,insanity dvd, sentimental veil torn Rejoice, Rejoice we see is the image of cold-blooded killer, in the quest for market, Gone with the Wind flexible than any P & G's brands all seem monstrous and gentle exterior exposed face of the terrible thugs.
Return to the public, walked down the price of the altar
P & G to enter the Chinese market in 1988 after just 3 years time they made a profit, and an average annual rate of 40% -50% growth. P & G's Rejoice is the first to enter the Chinese market shampoo brand, is the largest sales, accounting for the highest market share in shampoo brand. Rejoice dressed when entering the Chinese market ring, Rejoice is undoubtedly the choice of Petty, 20-30 yuan / 200ml price is not a salaried employee of that era can enjoy affordable, the price continued until the late 90s of last century . With the maturity of daily chemical enterprises in China,vibram five fingers, after almost a decade in the high-speed growth, P & G's performance in an unprecedented negative growth. Performance remained low for P & G felt the unprecedented challenges and pressures to maintain the status of lakes big brother, as the new P & G can not. At this point, Rejoice brand popular strategy, in contrast, the core strategy is to reduce product prices to capture more consumers low-cost, against domestic brands of the public life. Rejoice greatly reduced again in 2002 the product sales price, price cut of up to 20%, plus the retail end of competition the need for a low increase rate of P & G products, the actual terminal Rejoice retail price of 35 yuan from the past / 400ML down 25 yuan / 400ML so, because of higher prices to win back the lost part of the market. Now, Rejoice in the prices should be well-known shampoo the lowest end, the formation of the terminal shampoo market price of an insurmountable barrier.
While P & G Pantene and Vidal Sassoon to strengthen the brand image building and investment, the image of intent to become popular due to Rejoice lost to a satisfactory end-result of the high-end crowd. Rejoice in the price cuts to further expand its market indeed territory, revenues have continued to grow. Rejoice popular strategy has been to firmly grasp the market in the first place, but also makes P & G's shampoo faucet unshakeable position of the boss. However, the core values of Rejoice Pantene and Vidal Sassoon, after all, can not be replaced, Rejoice martial arts